The Fediverse: A Beginner’s Guide to Decentralized Social Networks

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This article will introduce you to the fediverse, key decentralized platforms, and some reasons to get started.How to Grow on Threads: 9 Ways to Gain Followers

There's no doubt about it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.

Threads by Instagram now has 150 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads. 

The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.

Buffer users are big fans of the platform, too. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches.

Head of Communications and Content Hailley Griffis has loved connecting with other moms. Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public. Staff Product Manager and alt-rock musician Brandon Green has gained over 500 followers in just over a month on Threads — which is particularly impressive, considering he wasn’t active on Instagram and didn’t have a following he could migrate over. 

Successful as it may be, Threads is still in its infancy, so it’s difficult to predict a guaranteed path to growth — though with social media algorithms constantly evolving, we can’t really say that about any social media platform! 

Still, in our time on Threads, we’ve picked up some patterns. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

In this article, I’ll share nine tips for doing exactly that. Here’s how to grow on Threads, with advice from Bufferoos doing just that.

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Threads scheduling is here! With Buffer's Threads integration, you can cross-post to other platforms, analyze your content performance, store all your ideas in a single hub, and so much more. Buffer for Threads is available on all plans, including free →

1. Let your other followers know you’re on Threads

The good news: When you first set up your Threads account, you probably won’t be at 0 followers for long. Your Instagram followers who are already on Threads will get a notification when you sign up and prompt to follow you — this is how both Hailley and I built up sizeable chunks of our Threads followings at the outset.  

Unsurprisingly, Threads and Instagram integrate really well, so it’s easy to cross-post from one platform to the other. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed. 

Your content will appear over a Threads background like the one below (but note that any media you add won’t be automatically shared as a regular feed post).