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Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception.

Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape.

Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.

Why should brands use Threads?

Threads was launched in mid-2023 as Meta's answer to the growing demand for platforms that support more nuanced and ongoing conversations.

Users set the tone of a platform, and Threads users have decided it’s a place for storytelling, community building, and real-time interaction.

Here are some other reasons that brands should consider adopting Threads:

1. The nature of posts encourages users to engage with content more meaningfully. This increased engagement is beneficial for brands looking to build a loyal audience.
2. Threads facilitates genuine conversations and interactions, which can help brands build trust with their audience. This is particularly important in an era where consumers are increasingly skeptical of “traditional” and digital advertising.
3. The app fosters a sense of community, allowing brands to create dedicated spaces for their followers to interact and share ideas. This community-centric approach can lead to stronger brand loyalty and advocacy.
4. The ability to seamlessly integrate various media types within Threads allows brands to come up with new, dynamic, and engaging content. This versatility can help capture and retain the attention of diverse audience segments.

Are you curious about which brands are taking Threads by storm? Here are seven that I find the most interesting in their use of the platform.

Apartment Therapy uses visuals to draw attention

The content opportunities for a visually driven brand like Apartment Therapy are endless, and they take full advantage of them.

In their content, they maximize all available features of Threads, from polls to carousel posts. For example, in this post, they share their theme for the month, but instead of just stopping at a declaration, they add a poll to encourage engagement. P.S. I personally love the chaos of a colorless shelf.

Post by @apartmenttherapy

View on Threads

In another post, they convert an article from their website into a visually appealing carousel with simple text about the color psychology of bedrooms.