How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing

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How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships […]

Gated vs.Ungated Content: What Works Best in Today’s Market? written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.”

Content is King, Content is air, What is content now? During our insightful conversation, we discussed the dynamic world of content marketing, focusing on the contentious debate between gated and ungated content. He shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions.

Key Takeaways

Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI’s role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although he sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction.

Questions I ask Jonathan Gandolf:

[02:50] What’s the state of content today?

[04:33] Tell us about the impact of AI and content creation?

[07:54] What’s your take on the most effective way to distribute content?

[12:12] Where is generative search leading us?

[13:13] How do you approach attribution?

[15:52] Is there someplace you’d like people to connect with you find out more about your work?

 

More About Jonathan Gandolf:

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