Software Services

Learn how this small business owner quickly developed the right Instagram Reels strategy for connecting with customers and landing sales. If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn.  You probably miss things that […]

This article will introduce you to the fediverse, key decentralized platforms, and some reasons to get started. There's no doubt about it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads

In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram’s new platform. Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at

In this guide, we’ve collected some ways to get started with content curation and to do so as efficiently and expertly as possible. Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing

Learn exactly how this founder used Reddit to build his profile as a thought leader and gain new customers. If there’s one thing you’ve heard about Threads, it’s probably that it’s an Instagram-X hybrid – which isn’t entirely accurate. Yes, it’s very much “Instagram in text form” – you get a bit of the curation

In this article, discover 6 ideas to add to your Threads content strategy. Ever noticed those little bubbles atop certain people’s profile pictures in your DMs? Those are Instagram Notes, and — despite a slow uptake on the platform — they’re starting to gain traction.  “Notes usage has grown at a wild pace, particularly with young

How to use Instagram notes as a creator or brand — and why it’s a new feature not to be ignored. I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already

The decision to integrate Threads came directly from you — our community. We received over 7,000 requests for this feature, and each one was a reminder of why we do what we do at Buffer. No one knows better than me that if LinkedIn is a priority for you as a creator or brand, it

In this article, I’ve highlighted some of my favorite LinkedIn tools and how I use them to grow my following on the platform. My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get