The Fediverse: A Beginner’s Guide to Decentralized Social Networks
This article will introduce you to the fediverse, key decentralized platforms, and some reasons to get started. If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn. You probably miss things that they share if […]
How to Grow on Threads: 9 Ways to Gain Followers
In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram’s new platform. There's no doubt about it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be […]
The Essential Guide to Content Curation
In this guide, we’ve collected some ways to get started with content curation and to do so as efficiently and expertly as possible. Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: […]
Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business
Learn exactly how this founder used Reddit to build his profile as a thought leader and gain new customers. Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it […]
6 Threads Content Ideas For Your Next Post (+Tips to Help You Draft It)
In this article, discover 6 ideas to add to your Threads content strategy. If there’s one thing you’ve heard about Threads, it’s probably that it’s an Instagram-X hybrid – which isn’t entirely accurate. Yes, it’s very much “Instagram in text form” – you get a bit of the curation of your Instagram feed with the […]
Instagram Notes is Growing at a ‘Wild’ Pace: Here’s How to Use the Feature Strategically
How to use Instagram notes as a creator or brand — and why it’s a new feature not to be ignored. Ever noticed those little bubbles atop certain people’s profile pictures in your DMs? Those are Instagram Notes, and — despite a slow uptake on the platform — they’re starting to gain traction. “Notes usage has […]
Buffer for Threads is Here: Plan, Schedule, Cross-post, and Analyze Your Content
The decision to integrate Threads came directly from you — our community. We received over 7,000 requests for this feature, and each one was a reminder of why we do what we do at Buffer. I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year […]
7 Best LinkedIn Tools to Improve Your Content and Presence in 2024
In this article, I’ve highlighted some of my favorite LinkedIn tools and how I use them to grow my following on the platform. No one knows better than me that if LinkedIn is a priority for you as a creator or brand, it can get overwhelming to keep up with everything you can or should […]
How I’m Scaling My Business with AI: The Exact Tools, Tactics, and Prompts
Learn this scaling strategist’s best practices for integrating AI into your small business operations in a way that will save you time instead of adding more work. My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think […]
How to Use TikTok Studio: A Handy Tool for Growing on the Platform
A walk through this must-try new tool for creators and brands, and how to find all the hidden gems TikTok Studio offers. Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio — and it comes with some handy dandy new features. TikTok Studio is an […]