Rich Profit

Thought leadership can be a powerful way for businesses to build consumer trust and gain press opportunities. This expert shares how to get started. Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. […]

In this guide, we give you a clear roadmap to harness the power of influencer marketing effectively. Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ, 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we

Learn the simple process this business owner uses to create YouTube videos that get views and drive customers back to her website. When you look at my YouTube channel today, you might think I’ve had this thing figured out from the get-go. With over 13,700 subscribers, a new video every two weeks, and YouTube driving

In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs. Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage

A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for. If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason.

We walk through 8 ideas for Instagram monetization in this detailed article. In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many