A Full Month of LinkedIn Prompts to Inspire Your Next 30 Posts (with Examples!)

As a professional, there’s no better way to future-proof your career than by building your personal brand on LinkedIn.

Establishing yourself as a thought leader and cultivating an engaged audience on the platform can help you generate new customers, land exciting job opportunities, and even secure paid side projects as a B2B (or B2C) creator.

Since mid-2022, I’ve been focused on building my personal brand on LinkedIn. The effort has certainly paid off — and then some. Without it, I’d never have been invited to host my own podcast, connect with key leaders in my industry, or land my dream job on Buffer’s marketing team.

Of course, it hasn’t been without effort. While LinkedIn is a bit more forgiving than other social media platforms, I’ve consistently published two to three posts per week for most of that time, with the exception of a few vacation weeks.

For seasoned creators on TikTok, Instagram, and X (formerly Twitter), that posting frequency might sound like a breeze compared to the constant content creation needed to maintain reach. However, if you’re new to creating content, it might feel overwhelming. I get it — I’ve been there. But don’t let the frequency intimidate you! It gets easier with each post.

Plus, frequent posting and engagement can turn into a content flywheel. Questions and comments on your posts (or your comments on others’ LinkedIn posts) can spark multiple new content ideas. The more often you post, the easier it becomes.

That said, getting and staying active on the platform can often be the biggest hurdle to overcome.

If that resonates with you, you’ve come to the right place.

In 2024, my Buffer Content Team colleague Tami Oladipo (a LinkedIn powerhouse herself) launched Creator Camp — a 30-day challenge designed to help creators get and stay active on their platform of choice.

We found that the creators who joined the challenge in the Buffer Community were overwhelmingly focused on LinkedIn. To help them meet their goals, Tami shared a LinkedIn post prompt every day to eliminate the guesswork of what to post.

These prompts turned out to be the most popular aspect of the challenge. While the challenge is now over, we still have folks asking for these prompts in the community — which is why we’re sharing them here for everyone to use.

To help spark some ideas on how to approach each prompt, I’ve added some examples from my Buffer teammates. Several of us on the team are focused on sharing more about our work and building our presence on LinkedIn — and we’ve all leaned on Tami’s excellent prompts at some point!

You’ll also find some posts from our first cohort of Creator Campers, all of whom boosted their following and reach with these prompts.

Be the First to Know About Our Next Creator Camp
Interested in joining our next Creator Camp cohort? We’d love to have you! Join the Buffer Community so you don’t miss out.

How to Use This Guide
– Don’t stick to text: Where it makes sense, try adding a photo, video, or carousel. According to Buffer data, these formats often outperform plain text on LinkedIn.
– Focus on your ‘hook’: Remember that only the first two to three lines of your posts will be visible initially. Make them intriguing enough to entice your followers to click ‘See more.’
– Don’t fret about posting every day: While consistent posting is a surefire way to grow your audience, don’t risk burnout if that cadence doesn’t seem sustainable. If you can manage one or two posts a week and stretch this content out over a few months, that works too!
– Choose your posting time wisely: LinkedIn posts shared at certain times tend to get more engagement. Plan your content around the best times to post on LinkedIn.
– Branch out from LinkedIn: These prompts can help you build your personal brand on any platform. Don’t be afraid to cross-post your content elsewhere! Pro tip: These ideas work particularly well on other text-based platforms like Threads, Mastodon, Bluesky, or X.
– Work smarter, not harder: Batch prep your content and schedule it in advance. To ensure you hit your posting goals, block some time in your calendar and schedule some of your posts. Here’s how to do that with Buffer.

30 Days of LinkedIn Prompts to Help You Build Your Personal Brand

Day 1: Share Your Career Origin Story
Re-introduce yourself to your network with some personal anecdotes about where you started and where you are now.

Example: Buffer Founder and CEO Joel Gascoigne shared his journey from a startup enthusiast to leading a successful team.

Day 2: Discuss a Surprising Skill
Share a skill you’ve developed that people might not expect.

Example: “Did you know I can code in three different languages? It’s been a game-changer for my career in marketing.”

Day 3: Highlight a Recent Achievement
Celebrate a recent win, big or small.

Example: “Just completed my first marathon! The discipline and focus required have translated into my work life in unexpected ways.”

Day 4: Share a Valuable Resource
Recommend a book, podcast, or article that’s impacted you.

Example: “I highly recommend ‘Atomic Habits’ by James Clear. It’s transformed how I approach my daily routines.”

Day 5: Discuss Industry Trends
Provide your insights on a current trend in your industry.

Example: “AI is revolutionizing digital marketing. Here’s how I’m integrating it into my strategy.”

Day 6: Share a Personal Challenge
Open up about a challenge you’ve faced and how you overcame it.

Example: “Public speaking used to terrify me. Here’s how I conquered my fear and why it’s crucial for my role.”

Day 7: Highlight a Mentor
Give a shoutout to someone who’s had a significant impact on your career.

Example: “A big thank you to [Mentor’s Name] for their invaluable guidance and support throughout my journey.”

Day 8: Share a Day in Your Life
Take your network through a typical day in your life.

Example: “Ever wondered what a day in the life of a marketing manager looks like? Here’s my schedule.”

Day 9: Discuss a Project You’re Excited About
Talk about a current project you’re passionate about.

Example: “I’m thrilled to be working on [Project Name]. It’s a game-changer for our industry.”

Day 10: Share a Productivity Tip
Offer a tip that helps you stay productive.

Example: “Time-blocking has been a lifesaver for my productivity. Here’s how I do it.”

Day 11: Reflect on a Conference or Event
Share your takeaways from a recent industry event.

Example: “Just got back from [Conference Name]. Here are my top three takeaways.”

Day 12: Discuss a Tool You Love
Highlight a tool that makes your work easier.

Example: “I can’t live without [Tool Name]. It’s streamlined my workflow and boosted my efficiency.”

Day 13: Share a Personal Development Goal
Talk about a skill or area you’re working to improve.

Example: “Currently learning about data analytics. It’s challenging but incredibly rewarding.”

Day 14: Highlight a Team Member
Showcase a colleague and their contributions.

Example: “Shoutout to [Colleague’s Name] for their amazing work on [Project]. Couldn’t have done it without you!”

Day 15: Share a Customer Success Story
Highlight a customer’s success and how your product/service helped them.

Example: “Thrilled to share how [Customer Name] achieved [Result] using our product.”

Day 16: Discuss a Common Industry Misconception
Debunk a myth or misconception in your industry.

Example: “Many believe that SEO is dead. Here’s why it’s more important than ever.”

Day 17: Share a Networking Tip
Offer advice on effective networking.

Example: “Always follow up after meeting someone new. It’s a small step that can lead to big opportunities.”

Day 18: Reflect on Work-Life Balance
Share your thoughts on maintaining a healthy work-life balance.

Example: “Balancing work and life is tough but essential. Here’s how I manage it.”

Day 19: Discuss a Book You’re Reading
Talk about a book you’re currently reading and its impact.

Example: “Currently reading ‘Deep Work’ by Cal Newport. It’s changing how I approach focus and productivity.”

Day 20: Highlight a Company Milestone
Celebrate a significant milestone in your company.

Example: “Proud to announce that we’ve reached [Milestone]! Thank you to everyone who made it possible.”

Day 21: Share a Lesson Learned
Discuss a lesson you’ve learned from a recent experience.

Example: “Learned the hard way that preparation is key. Here’s what happened.”

Day 22: Discuss a Trend You’re Watching
Share your thoughts on a trend you’re keeping an eye on.

Example: “Keeping a close watch on the rise of remote work. It’s reshaping how we do business.”

Day 23: Share a Fun Fact About Yourself
Reveal something interesting or quirky about yourself.

Example: “Fun fact: I once backpacked across Europe in 30 days. It taught me resilience and adaptability.”

Day 24: Discuss a Failure and What You Learned
Open up about a failure and the lessons it taught you.

Example: “Failed my first startup, but it was a valuable learning experience. Here’s what I took away from it.”

Day 25: Highlight a New Skill
Talk about a new skill you’ve recently acquired.

Example: “Just learned how to use [Software/Tool]. It’s already making a difference in my work.”

Day 26: Share a Quote That Inspires You
Post a quote that motivates you and explain why.

Example: “‘Success is not final; failure is not fatal: It is the courage to continue that counts.’ – Winston Churchill. This quote keeps me going.”

Day 27: Discuss a Customer Pain Point
Address a common pain point your customers face and how you solve it.

Example: “Many of our customers struggle with [Issue]. Here’s how our solution helps.”

Day 28: Share a Behind-the-Scenes Look
Give a sneak peek into your work process or company culture.

Example: “Here’s a behind-the-scenes look at how we create our content at Buffer.”

Day 29: Reflect on a Personal Achievement
Talk about a personal accomplishment and its impact on your professional life.

Example: “Recently completed a triathlon. The discipline and commitment required have positively influenced my work ethic.”

Day 30: Share Your Vision for the Future
Discuss your future goals and aspirations.

Example: “Excited for what’s next! My goal is to [Goal]. Here’s how I plan to achieve it.”

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By using these prompts, you can build a consistent and engaging presence on LinkedIn, helping to establish your personal brand and connect with your audience. Remember, the key is to stay authentic and provide value with each post. Happy posting!