Raise Profits with People Magic: Transform Your Business with Engaging Communities written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch  In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses […]
How to Transform Client Acquisition with Creative Gifting Strategies written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.
Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.
Key Takeaways
Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client’s needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.
He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique.
Questions I ask Steve Gumm:
[01:54] How did you go from being a Marketing Consultant to being a Gifting guru?
[04:18] Is the unavoidable gift strategy a retention tactic or lead generation approach?
[08:31] How do you narrow down your target audience successfully?
[10:59] How do you begin a Gifting Campaign?
[14:45] Do you have some examples where you really surprised a client with a Gift?
[15:47] How has technology improved the effectiveness of Gifting Campaigns?
[18:15] Do you find that the impact of a gift, idea, or promotion often takes months to materialize?
[19:44] Is there someplace you want to invite people to check out what you’re doing and connect with you?
More About Steve Gumm:
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Duct Tape Transcript